Starting & scaling a startup through the lens of a Burrito.
Startups are complicated but they don’t have to be complex. As founders, or product people, or growth maestro’s, we’re all chasing the same fundamental goal: To bend the arc of reality.
Startups are complicated but they don’t have to be complex. As founders, or product people, or growth maestro’s, we’re all chasing the same fundamental goal.
To bend the arc of reality.
There’s so much conflicting advice out there that the most useful tends to be the most general. But general advice in a general setting helps almost no one.
They become mere platitudes.
Everyone knows you ought to “talk to customers”.
But what does this mean? How do you put it into practice? And how can I be sure that what worked for Etsy, Airbnb, Casper, etc. is going to work for me?
That’s what this newsletter is all about - exploring complicated ideas through story.
Narrative is powerful, it can shape perception - and thereby shape reality.
It’s easy to argue about whether the situations surrounding Airbnb apply to you but what’s not easy is refuting first principles.
Burritos are simple.
There’s a carb. There’s a filling. There’s a cook. There’s a customer.
Burritos are complex.
There are supply chains. There are business models. There are coordination failures.
All the principles you need to start and succeed can be learnt from a story about a simple person who just wanted to eat a damn good burrito.
It is my hope you will join Dakota and I on this journey.
Last note: Startup Burrito will always be free. Ideas are meant to be shared.
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